Terms & Conditions

These Terms & Conditions (“Terms”) govern your access to and use of the Equip U website at myequipu.com and the Equip U client and supplier portal (together, the “Site”). The Site is operated by Equip U, LLC (“Equip U,” “we,” “us”). By using the Site, you agree to these Terms. If you do not agree, do not use the Site.

1. Accounts and access

The portal is provided on an invite-only basis. You are responsible for your account, your login credentials, and all activity under your account. You agree to provide accurate information, keep it current, and promptly notify us of any unauthorized use. We may suspend or terminate access at any time, including for any breach of these Terms.

2. Acceptable use

You agree that you will not:

• scrape, harvest, crawl, or bulk-extract data or content from the Site;
• attempt to identify a counterparty behind a blind transaction, or otherwise circumvent Equip U to deal directly with a source or customer introduced through the Site;
• reverse-engineer, probe, or interfere with the Site or its security;
• upload or transmit unlawful, infringing, or harmful content;
• use another user’s account or misrepresent your identity; or
• use the Site to build a competing product or dataset.

3. Our content and trademarks

The Site, its content, and the Equip U name, logo, and brand are owned by Equip U or its licensors. We grant you a limited, revocable, non-transferable license to use the Site for its intended purpose. No other rights are granted.

4. Your submissions

You retain ownership of the information you submit through the Site and grant Equip U a license to use it to operate and improve the service and as described in our Privacy Policy. You represent that you have the rights to submit it.

5. How we use operational data

Your operational data does two jobs, and you get something back from both of them.

1. It comes back to you as insight into your own operation. The equipment, rental, rate, service, and parts records captured as you use the tools are what power the reporting we hand back to you — utilization, cost and downtime, service history, and how your own numbers compare against the wider market. The more complete your data is, the sharper that picture gets. This is why the tools are free or near-free: they are not a product we sell you, they are how the record gets made.

2. It joins an anonymous, tightly controlled data pool. Your records are combined with those of many other contributors into a pooled data set that we use for market research and to produce enriched data returns — rate benchmarks, market indices, and demand forecasts. Those enriched returns come back to you too: benchmarks are only worth reading because other contributors are in the pool, which is the same reason your data is worth having in it.

“Tightly controlled” means these specific things. We would rather tell you what the control actually is than ask you to take the word for it. Every record carries its own permissions, and nothing is permitted by default: if nobody has agreed to a use, it is not allowed — silence is never read as a yes. Records only enter the pool where the party who contributed them has agreed, and where two parties are involved, both must agree; we cannot use your customer’s records because you agreed, or yours because they did. A withdrawal re-applies those limits immediately, everywhere. These are enforced in our systems, not left to policy.

We never publish your name. Nothing in the pool identifies you, your company, or any individual to competitors, customers, or anyone else, and we do not offer attribution as an option — not for a fee, not for a partner, not by request. Our systems refuse to record such a permission at all. Equip U knows internally which records came from where, because that is the only way to honor a withdrawal, but that identity is never published.

We don’t sell your identity or your records. We do not sell, rent, or disclose your identity, your customer or supplier lists, or your individual records as such. What leaves is the pooled, de-identified result.

Your own data stays yours. Your records stay in the system and remain available to you there — that access is built into the product. Contributing to the pool does not hand your records over or take them away from you; it adds a copy to a set where they are combined with everyone else’s. Nothing here limits your use of your own records or your access to them.

Data contributed by others. Where a record was contributed by another party — for example your customer’s own fleet records — that party’s own agreement governs it, independently of yours. You cannot agree to these Terms on another party’s behalf.

Withdrawal. You may withdraw at any time by contacting us. Withdrawal takes effect immediately: from that point your data is excluded from every product we build afterwards. Products already published are not recalled or rebuilt — a published index cannot be un-published — but they remain de-identified. Because the tools are provided on the basis of this exchange, withdrawing may end or limit your access to them; we will tell you before that happens.

Changes. If this section changes substantively, you will be asked to accept the updated Terms. A previous acceptance is not carried over. Our handling of personal information is described in our Privacy Policy.

6. Third-party services

The Site relies on third-party services (for example, authentication, analytics, and messaging providers). We are not responsible for third-party services or for content on sites we link to.

7. Text messaging

If you opt in to text messages, our SMS practices are described in our Privacy Policy. Consent is opt-in and is not a condition of any purchase; reply STOP to unsubscribe or HELP for help.

8. Transactions are governed separately

These Terms govern use of the Site only. Any equipment rental, sale, sourcing, or services transaction is governed by the separate written agreement for that transaction (for example, a master rental, sale, or vendor agreement), which controls over these Terms for that transaction.

9. Disclaimers

The Site is provided on an “as is” and “as available” basis. To the fullest extent permitted by law, Equip U disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Site will be uninterrupted or error-free. Information on the Site is for general purposes and is not professional advice.

10. Limitation of liability

To the fullest extent permitted by law, Equip U will not be liable for any indirect, incidental, special, or consequential damages arising out of your use of the Site.

11. Indemnification

You agree to indemnify and hold Equip U harmless from any claim arising out of your misuse of the Site or your breach of these Terms.

12. Changes and termination

We may modify the Site or these Terms at any time; your continued use means you accept the updated Terms. We may suspend or discontinue the Site, or your access to it, at any time.

13. Governing law

These Terms are governed by the laws of the State of Missouri. Any dispute relating to the Site will be brought exclusively in the Circuit Court of Greene County, Missouri.

14. Contact us

Questions about these Terms? Email support@myequipu.com.